What it does
A caller can't reach a small business — line is busy, after hours, no one staffing the phone. Voicemail catches the call, but voicemail-as-lead-capture has a known conversion problem: caller has already moved on.
This workflow takes a missed call and runs an immediate, agent-driven recovery: an outbound text within 60 seconds (in the business's voice), a callback within 5 minutes if the text doesn't convert, qualification, scheduling, CRM logging — all without a human touching it until the caller is already booked.
Trigger
Voicemail received, OR missed-call event from the business phone system, OR after-hours call detected.
States
received— Missed call captured with timestamp and caller numberacknowledged— SMS sent in business voice acknowledging the missed connectionengaged— Caller responded; conversation in progressqualifying— Agent gathering intent, timeline, fitbooked— Appointment / quote / callback scheduledescalated— Caller wants a human; routed to on-call owner with full contextdropped— Caller went cold; entered re-engagement cadence
Where it shines
- Home services (HVAC, plumbing, electrical) — every missed call is a lost job
- Boutique hospitality — booking inquiries after hours
- Solo professionals (lawyers, accountants, advisors)
Pre-requisites
Business phone system that exposes missed-call / voicemail webhooks, and a number that supports SMS. Most VoIP providers (Twilio, OpenPhone, Dialpad, RingCentral) work out of the box.